Cashmere as a way of life. ME & KA was founded by Kadri Mujtaba, a workshop owner who has been weaving cashmere for five generations in Kashmir, and Maeva Elfassi as artistic director based in Paris. Together, they create handcrafted cashmere throws and blankets that blend heritage and timelessness, offering a subtle and understated luxury embraced by the world's most discerning fashion and interior design houses.