COLLECTION: EPOCH-A
FOUNDED BY GORAN CHANTER AND REGINA LAZARENKO, EPOCH-A IS A CONTEMPORARY LUXURY JEWELRY BRAND, WITH BASES IN LONDON AND KYIV. COMMITTED TO INDIVIDUAL EXPRESSION AND THE RE-EVALUATION OF JEWELLERY TRADITIONS, EPOCH-A COMBINES SUSTAINABILITY AND INNOVATION BY TRANSFORMING PRECIOUS METALS INTO DESIGN TOOLS. WITH A DECADE OF EXPERIENCE IN FINE ART, THE DESIGNERS DIRECT THEIR ARTISTIC APPROACH TOWARDS CONTEMPORARY JEWELRY, BLENDING INFLUENCES FROM PAINTING AND SCULPTURE.
THE BRAND ADOPTS ETHICAL AND SUSTAINABLE PRACTICES: ALL GOLD AND SILVER USED IS RECYCLED, AND NATURAL STONES ARE SOURCED FROM SMALL FAMILY BUSINESSES WHEN POSSIBLE. CONTRARY TO TRADITIONAL STANDARDS, EPOCH-A VALUES THE BEAUTY OF NATURAL STONES, WHETHER INCLUDED OR IRREGULAR, AND PRIORITIZES DESIGN OVER COMMERCIAL PURITY. IN ADDITION, EPOCH-A IS COMMITTED TO A ZERO WASTE MODEL, REUSING GEMSTONE SCRATCHES AND LIMITING THE USE OF VIRGIN MATERIALS.